Mission

As a not-for-profit organization, the Board of Directors of  The Trail Riders of the Canadian Rockies are committed to welcoming people from all over the world to experience their western history and culture, while exploring the backcountry of the majestic Canadian Rockies on horseback.

Vision

To preserve Alberta’s history and environment by providing our members a life changing outdoor adventure experience that will become
the best vacation of their life.” ™

Values

RESPECT

We recognize and respect each individual’s unique contributions.

We welcome diversity and respect all protected grounds under Alberta human rights legislation.

We listen to different viewpoints, opinions, thoughts and ideas and embrace a culture of inclusion.

We respect the environment.

We treat our members, guests, employees, contractors, suppliers and community with respect.

INTEGRITY

We take corrective action as if someone is watching and evaluating everything we do.

We are honest, truthful and honourable.

We have trust in trustworthy people.

We say what we mean and we do what we say.

We act with the highest ethics and integrity in all of our actions.

RELATIONSHIPS

Relationships are the cornerstone of the club’s success.

Effective communication is essential to great relationships.

We value the fostering and cultivation of great relationships with members, guests, employees, contractors, suppliers, associates and our community.

CARING

Members care about the club, each other and the community.

We provide excellent service in all that we do, that is helpful, thoughtful, considerate, educational and empathetic.

We treat people as if they are special guests in our home.

We care about and honour our history and culture.

INNOVATION

We always look for better ways to operate.

We value training and continuous improvement to be innovative leaders in the trail riding industry.

We strive to be on the leading edge with our services, policies, facilities, communications and equipment.